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World Long Drive Championship 2019

farrell sports

A sports marketing consulting agency specializing in sport growth, emerging sports, challenger brands and start-ups: :  

  • Digital Marketing & Communications - digital branding for any screen.

  • Commercial Strategy - custom revenue strategy, sponsorship and participation growth.

  • Property Development - original sports property development.

Our team

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matt farrell

President / Founder - Farrell Sports

Matt Farrell is the President of Farrell Sports, a global sports marketing consulting agency. He has worked at some of the most successful brands in global sports and entertainment including Golf Channel / World Long Drive, USA Swimming, the U.S. Olympic & Paralympic Committee and Warner Bros. Farrell also is the CEO of Batting Challenge Holdings, the creator Bat Around, as well as a Strategic Advisor of PBX Pickleball. 

Before starting his own consulting business, Farrell was the executive director (aka commissioner) for World Long Drive, which was a property owned and operated by GOLF Channel and NBC Sports. WLD reached 61 countries with more than 100 hours of annual TV programming. Prior to GOLF Channel, he served 13 years as the Chief Marketing Officer for USA Swimming leading marketing, communications and sponsorship during a period of the organization's highest commercial revenue and highest membership in history. 


Farrell also worked for the U.S. Olympic & Paralympic Committee on new media marketing and was the Director of Internet Marketing for Warner Bros., handling consumer DVD marketing for properties such as The Matrix, Humphrey Bogart, The Wizard of Oz and Scooby-Doo. 

He earned a degree in journalism from the University of Arkansas, and has served in volunteer roles on non-profit boards for Adaptive Adventures and USA Ultimate. He lives in Colorado Springs, Colorado, and is married to 1984 Olympic silver medalist in gymnastics, and current Director, Athlete Engagement at the U.S. Olympic & Paralympic Museum, Michelle Dusserre. They have two daughters – Abigail (wheelchair basketball at the University of Illinois) and Zoe (golf, racquetball, climbing and art).

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Customized for Any Project

We customize the team for your project with industry-leading experts to be adaptable and manage costs. 

With my 20+ year career in sports, I have relationships with top-level specialists in areas such as the following: 


  • Marketing

  • Operations

  • Communications

  • Digital Video Content

  • TV Production

  • Social Media 

  • Strategic Planning

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