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Farrell Sports client work: 

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Bat Around

Gamifying the batting cage experience. Serving as CEO of Batting Challenge Holdings, Inc.,  backed by private investors, a former MLB Manager and 12 former MLB pros. 

PBX Pickleball

Play pickleball with and against your favorite sports stars from the NFL, NBA, MLB, NHL and Olympics/Paralympics.


Consulting services for Paralympic athletes and the Toyota Dealer Network in Name, Image, and Likeness (NIL).

International Jump Rope Union

Sponsorship strategy for the international federation for the sport of jump rope.  Site selection for 2023 World Jump Rope Championships in Colorado Springs, Colorado.

USA Wrestling

Sponsorship and commercial strategy for the Olympic sport and national governing body of wrestling in the United States

USA Football

Business planning on a consumer revenue strategy for the governing body of football in the U.S.  


United Kingdom-based golf app startup. Cadi59 is a concierge app for golfers, providing offers, information and competitions based on their profile and preferences. Project set for Fall '21. 

University of Colorado - Business of Sport

Guest lecturer (Summer '21) on Olympic Marketing & Disruption in Sports. Long-time participant in annual Business of Sport class. 

League One Volleyball

Name, image and likeness strategy planning. ​


Video/brand work from USA Swimming and Golf Channel/World Long Drive. 


Campaigns, marketing and communications. 

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