2. Evan Morgenstein, CEO of CelebExperts - Agent for Athletes & Influencers
Farrell Sports Business Podcast
Interviews with unicorns from sports business and their unique stories, dreams, ideas, insights, innovations, flops and career paths. Get a unique perspective of the inner workings of jobs working in sports beyond just pro sports leagues. Hosted by 30-year sports business veteran Matt Farrell, President of Farrell Sports and CEO of Bat Around.
Watch it on YouTube - www.youtube.com/@farrellsportsww
Listen in Podcasty Places - Apple Podcasts, Spotify, iHeart Radio and more
Farrell Sports Business (00:00)
Today's guest on the Farrell Sports Business podcast is a fun one. It's Evan Morgenstein. He's the CEO of Celeb Experts and Digital Renegades. And this guy's just an absolute trip.
He is self -proclaimed as a polarizing figure. He started in the athlete agent business in the 90s and 2000s, still represents some athletes transitioned into influencers in food and culture and beauty. And he's just one of the smartest people I know.
and we sat across the table arguing at many times in our career but have remained close throughout it all. One member of the media actually called him scientifically unprofessional and Evan tells that great story. So join us for Evan Morgenstein.
Farrell Sports Business (01:06)
It's going to be a lot of fun, but I'm also a little bit scared. So I'm glad you're here. Thanks, Evan. Great to see you.
Evan All Mighty (01:06)
Thank you.
That's okay.
My pleasure. And the good news is the likelihood of the FCC watching your podcast is miniscule. So we'll be fine. We're good.
Farrell Sports Business (01:21)
And that's what we're in for today. I love it. I love it. So, I mean, just to set the table, Evan, what's the elevator pitch of Celeb Experts and Digital Renegades
Evan All Mighty (01:35)
Sure. So as you know, I was a sports agent for 27 years and represent over a thousand Olympic athletes. My clients had over 250 medals, which makes me the 10th most medaled country in the world. I don't know what that gets you actually got me out of the sport. So that's what success gets you in the Olympics. And you know, the week before the pandemic, I was sitting in a chair in my house and started thinking about the reality of
Farrell Sports Business (01:50)
Hahaha!
Evan All Mighty (02:04)
there was going to be no sports. And I had to make a decision how I was going to pivot because I had a pivot. I had employees. I have, you know, four kids at that point, one in college and three more on the way. And so I had already represented two social media.
influencers. One is Jen Selter with 44 million followers. people know her as the Instagram fitness model, and then somebody in the, in the, health and wellness space. And I've been watching Tik Tok for probably since 2017 and I made a determination that if there was a pandemic and it shut everything down as it did, people are going to be freaking out about two things. Number one,
How are they going to get food? So the food distribution channel was not defined. There was no Uber Eats. There was no DoorDash. None of that existed. So people were freaking out about how they were going to get fed and how they're going to feed their family. Secondarily, what were they going to feed their family and how was that going to transpire? Because most people were eating home two, three nights a week and going out three, four nights a week. And so I decided I was going to go after the food space. So I created the Digital Renegades. I closed Premier Management Group or
PMG Sports, which is my sports marketing ring, started the Digital Renegades and went after food creators. And people that I signed at that point in 2019 with 50, 100 ,000 followers now have three, five, 10 million followers. So it just absolutely blew up. My first corporate client was QVC. We've worked with Walmart and Kraft Heinz and every company you can imagine in and around the food space.
And it just took off. So, you know, again, I made a bet on myself, did some really hard thinking about where the opportunity was, and that's what happened. Celeb Experts, ironically. I was at the Beijing Olympics with you, not necessarily with you, but we were together. And after my then client Nastia Lukin surprised the world, including NBC, and won all those gold medals and Sean Johnson didn't.
I was, I left the arena on a cloud. I couldn't believe it. We were going to shoot a Wheaties box the next day, a Visa commercial the day after and all heck was breaking loose for her. And as I left the arena, it was pouring and I realized I was like six miles away from my hotel. There was no cabs. I was standing there in a rainstorm and it brought me back to earth that I'm really was nobody. And so I started saying, you know,
I got to do something other than recruiting like 15 year olds that don't have molars and I say, you know, in the sport of gymnastics and I was like, I literally have to do something different. So I said, what are my passions? I love representing corporations and I love buying talent. I like being on the money side, you know, as much as I like being on the talent side. So I created Celeb Experts as a consulting agency to help brands build marketing campaigns around celebrities.
and social media influencers. And so we have lots of clients that hire us to just do that, to build their marketing campaigns and activate and execute across buying talent and or using talent to be their spokespeople. So those are the two companies, the Digital Renegades, which is a talent management company, and Celeb Experts, which is a consulting company that works with lots of different kinds of companies.
Farrell Sports Business (05:23)
let's reset a little bit because you and I met in the 90s and beginning of PMG for you and beginning of I worked at USA Swimming two different times. Ultimately the CMO of USA Swimming mostly swimmer clients at the time.
and the story I tell people is you have to be a certain age to get the reference, but there was an old Looney Tunes cartoon of Ralph the wolf and Sam the sheepdog. And, and they would show up for work and they would clock in and they would fight all day. And then they would clock out and like, okay, see you tomorrow, Ralph. See you tomorrow, Sam. The point being we sat on opposite sides of the table many times, probably infuriated each other.
Evan All Mighty (05:53)
Hahaha.
Yeah.
Farrell Sports Business (06:12)
few times, but mutual respect is the long -winded question. So take me back to the mid 90s and how you built that business in the sports world.
Evan All Mighty (06:13)
Hmm?
Absolutely.
Yeah, so I graduated from Syracuse in 87, moved to California, worked for two IBM -owned companies in the software industry. And, you know, I was just bored. I was selling planned obsolescence. You know, so whatever you sell as state -of -the -art, they already had seven versions of it already in the warehouse that I had to come back to the same people and sell state -of -the -art. I just got tired of the BS, to be honest with you, of telling people I'm selling state -of -the -art when I knew it was already old.
So I said, well, what do I want to do? My dad played football at Syracuse. I always loved sports. I was always around sports. And I was like, you know, maybe I want to be a sports agent. So I was living in Marina Del Rey. And the truth is, you know, you can't go to the LA Times and find a job to be a sports agent. That just doesn't exist. So I went to a library. Those things existed back then. And I pulled out a book. It was called The Sports Marketplace. It still is the biggest book that I know of.
that lists every kind of company from teams to agencies to organizations, everything. And back then I didn't have a computer, so I typed up 148 cover letters, which if you know me, I'm sure there was a lot of typos. And you know, made 150 copies of my resume and I sent it out. And being sort of the arrogant kid that I was, I was like, my God, there's going to be a cavalcade of opportunities. I can't wait. I'm in. And what I found out was I got two responses. One was an absolute no.
And the other one was from a company that represented NBA basketball players based in LA. And they said, come in for an interview. And I went in for an interview. I thought I did great. Went in for a second interview, thought I did better, and then didn't hear from them for like six weeks. So before the word stalker was invented, I went to the office at 830 in the morning on a Wednesday, because I knew the vice president of the company worked out then, because he told me that. And I was at the front door of his office and he walks up, he goes, Evan, he goes,
Farrell Sports Business (08:11)
Ha ha ha!
Evan All Mighty (08:21)
You have a meeting in the building? I said, I'm here to see you. He's like, we have a meeting. I said, well, not exactly, but I want to talk to you. And he gave me one of those funny looks like, Hmm, like, what is this all about? Anyway, I sat him down and said, look, you know, to be honest, I'm running out of money and I really want to do this and I'm willing to make this work. if you hire me for 30 days, I'll do 150 calls a day and I'll get my first deal within 30 days, two weeks into it. The director sales took a job with Coca -Cola, which is why I only drink Coke products.
Farrell Sports Business (08:27)
You
Evan All Mighty (08:50)
Not because they're an Olympic sponsor, see other people do it for other reasons. And they offered me the job and two weeks later I was made director of sales of this agency, did it for two and a half years representing 16 NBA basketball players. At the time, the only after season televised event using NBA players. I was the head of sponsorship sales for that. And then I left, I took two of the athletes and started my own agency and never looked back.
Farrell Sports Business (08:53)
Ha ha ha.
It's You look back and this is going to maybe sound like a little bit of a disconnect, but you know, what you did for the athletes and what I did for a national governing body at the time, they both stand up and say, we're here for the athletes, but their goals are sometimes at odds. You have...
always had the reputation of being the biggest defender of athletes and their rights. And I would say it seems more than a job. You just, that was in your soul. Where did that come from?
Evan All Mighty (09:57)
You know, my dad was a teacher in the South Bronx and he got screwed over for being principal about seven times. And I saw very early on that if you don't stick up for yourself, nobody's going to do it for you. The system's not going to do it for you. Nobody cares. And I don't know, it just got instilled in me. I always had a chip on my shoulder. I always thought that there was everybody was against me and people call it insanity, but it's just how I sort of roll. But here's the thing. If you and I could turn the clock back and if you could put everybody in a room,
that said I was like a disgusting asshole and that all I wanted was the money, right? And today, look at what's going on with NIL in college sports. You'd realize I was right. And in fact, it's about time the Olympic sports has an NIL program integrated into it. Because there's still too much power given away to governing bodies and to the Olympic committees, both domestic and international.
And the athletes need to take back power. And if they could do it in college sports, they can surely do it in the Olympic movement, which is so much more high profile in so many different ways. So, you know, my, as soon as the, you know, all this happened with NIL, I sat down one day, to be honest with you, and I started tearing up because I said, you know what, for all the crap I took and for as many people that turned their back on me and as many people sat in a little group of three or four people and whispered when I walked by.
You know, my saving grace is I know I was right and I still know I'm right. And at the end of the day, the athletes deserve more because there is no anything when it comes to sports without the athletes.
Farrell Sports Business (11:33)
You know, you're so right, and I've probably never told you this before, but behind the scenes, you know, you say it yourself. You were absolutely maddening at times. But then there was a side conversation where you'd almost, like under your breath on the NGB side, say, you know, Evan's driving me crazy.
But he's not wrong. And so I think there's a lot to that. You probably saw NIL way before anybody else did.
Evan All Mighty (12:07)
I mean, I certainly understood the value of the athlete and their name, image and likeness. And while there was others out there that represented talent that tried really hard, here's the difference between where I was as sort of a boutique agency and where they were. They were unfortunately minimized because their agencies also represented Olympic sponsors. So their athletes in my estimation were always unduly conflicted without even knowing.
My clients were never conflicted because I never was an agency of record for an Olympic sponsor. So you can't tell me that you're going to fight like hell to get what's best for the athletes if you're also taking money from an Olympic sponsor, which is part of the problem. It just doesn't work that way. You know, you can't be on both sides of that. I mean, they are, but it doesn't mean they're right. It just means that they are. And, you know, I have a theory to the case, and here's my theory of the case that had the elite athletes.
of the time, Michael Johnson's, Michael Phelps, like the greatest of great athletes over the last 30, 40 years. Had they decided that they were going to stand up and say, you know what, I'm not going to sign a code of conduct, which now is a marketing agreement. This would have changed 20, 30 years ago. And in fact, the Olympics could have been the predecessor to NIL instead of trailing behind and still not having anything there.
I mean, unfortunately, as interesting as it was, and I have to tell you a story of the former executive director of USA Swimming, week one that I was on a pool deck after I'd been causing all kinds of problems, walked up to me, I'll tell you after the podcast who it was, walked up to me and said, you know, Evan, I could absolutely make sure that you never ever are allowed on a pool deck anywhere in America if I want to. And I looked at him and I told him to go piss off.
And he said, this is not going to work well for you. And I said, well, that's okay. But I ended up ultimately using that as fuel because the athletes wanted someone that was going to stand up for them because they didn't believe the NGB or anybody else was going to do it for them. What I could do. There was a lot of coaches that were also taking commissions on deals. Like they were handling the best interest of the talent. I found that deplorable, if not disgusting. You know, the system changed. It had to change. It was.
You know, I brought at whatever level professionalism into a non -professional sport and boy, I'll tell you, I made athletes tens of millions of dollars that never would have made tens of millions of dollars if I wasn't there fighting. And I wasn't the only one, but certainly it was a very unique time where the transition was happening very, very fast and nobody was really clear on what to do. And honestly, you know, Matt, to your credit, you're the only person in all the NGBs that I actually did deals with.
and walked away and said, you know what? I can live with that deal. The other people, the other NGBs that I dealt with gymnastics and they've had their own problems, but you know, people like that, I always walked away thinking, you know what? If I got run over by a bus, these guys would be so happy. You know, it would be the happiest day in their life. And you know, you and I figured out how to coexist because we both had the same partners to deal with, you know, the apparel companies,
the sponsors of both the NGB and the Olympic Committee. And these were all people that we had potential to not only have success for our own group that we worked for, but also our personal success. We were trying to build lives and families and that gets lost because it just ends up being a personality conflict. But the truth is we're always on the same side because we're all trying to do the same thing with our success.
We just go about it a little bit differently. I got myself on Fox during the London Olympics. I had a whole segment where every day I'd go to Trafalgar Square. I'd get on camera for two minutes. I wrote my own piece. I talk about what athletes shit the bed, who did well and they're making more money, who fell off the balance beam and then isn't making any money. And they loved it because their website went bananas when I said some American gymnast shit the bed because she fell off the balance beam. But.
That's what they wanted and they wanted me to do that. And so I took this to a lot of different levels. I've had a cover story in the New York Times written about me. Like I saw the power of the media very early on. And once you have the support and support, meaning they're willing to write about it, once you have the support of the little guy talking about the big ideas from a media perspective, it's hard to push you away because you never know.
when they're going to push that button and now is the people are the people I'm negotiating with going to be in a story that's going to make them look negative. It keeps people at bay. So I knew being friends with the media was always going to be my biggest advantage.
Farrell Sports Business (17:05)
And you develop a reputation for being true to who you are and honest. I'm always fascinated by career transitions, reinventions in life. I mean, speaking personally, I'm in your 30s and 40s for me. I'm...
got a great C level job at USA Swimming, then life doesn't work that way. And for me, I found myself being 50 years old and having to reinvent. So you touched a little bit about the pandemic, but.
What was the, I don't know if reinvention is the right word, but what was the shift really from sports into influencers, food, entertainment, fitness, beauty?
Evan All Mighty (17:54)
Yeah. So, so look, I come from three generations of entrepreneurs. And so I sat at the table as a very young kid and heard all of the bad things that happened in every business you can imagine. And so you, you, you see through people's pain, what you have to anticipate if you want to be in that business, which is being an entrepreneur. And I always wanted to be an entrepreneur. The truth is I started two companies before I ever got into the sports marketing that failed miserably.
Okay, I'll tell you real quickly. So one of them was I was in Marina Del Rey in my apartment. I had a grill out on my porch. I was overlooking the ocean. I'm like, I had to keep going back in back and forth into the kitchen to get the stuff I needed. I'm like, I'm going to create a barbecue belt, you know, like a Western belt, but instead of guns, like you got all your stuff. I had a prototype made. I called, I called, one of the mall stores, you know, the corporate headquarters. They're like, we already have one. It's like crushed.
Farrell Sports Business (18:40)
You
Evan All Mighty (18:51)
But I'm like, aha, I had a good idea, right? Somebody else did it. So, and then the second one was just a miserable failure. I wanted to run food shows associated with supermarkets that imploded and didn't go well, but each one I learned a little bit more, a little bit more, a little bit more. So there's a several times where I had a pivot, right? So the first one was when I was working for an agency, I pivoted to be an entrepreneur. Then I was an entrepreneur and I had a pivot to start a new company, which was the corporate consulting company.
Then the pandemic was coming and I had a pivot then too. And so each time I pivot, it really comes down to two things, right? You have to mitigate risk and overcome fear, mitigate risk and overcome fear. And I've never been afraid to take a chance because I've never been worried about making a buck. It's just, it's just a skillset I have. If we had four hours, I tell you how I graduated from Syracuse with only taking three classes in my major. That's a whole nother story. I'll tell you another day, but.
Farrell Sports Business (19:48)
You
Evan All Mighty (19:49)
But that is actually a factually true story. And I just knew I was always going to be in sales in some way, shape or form. So if you have the confidence that you can go make a dollar, there's nothing you can't do. So every time I make a intelligent decision on how I'm changing, you know, moving to pickleball again is another pivot in my business. I'm not moving away from influencers, but I'm really being razor focused on the influencers that I work with and not really expanding to new ones. I'm trying to keep it very, very tight.
But then I have an entire business now focused on the sport of pickleball, which is exploding. I'm not in the competitive side. Don't want to be in the competitive side. I want to be in the social fitness side. I want to be in a place people can go hang out, have fun, listen to music, grab a white claw, have three or four friends they're playing with and just enjoy the experience and walk away and feel like, you know what, what a great day I had. So if I can be in the business of providing great days and memories.
That's the business I want to be in. I want to be in the business of fun. I'm 58 years old. My last child's going to college in August. And you know, there's, it's time to start focusing on the forever. You know, I always had my head down and I always focused every day on my responsibilities, my responsibilities of, you know, paying for things, my house, my insurance, kids, family, the whole thing, cars. But you know, now I'm starting to think a little bit more of, okay,
What do I want the next 20 years to look like? And how do I want to live it? And you know the interesting thing, Matt, like when we started, I didn't have a cell phone. I didn't have a cell phone. Like that's weird to say, but I didn't have a cell phone. And everything was on my computer. Yeah, yeah, everything was on my computer. And then I always had to make sure that I had a connection somewhere. And so that meant there was huge swaths of time where you weren't connected to anything or anybody. And so you just worked with people and had meetings and talked to people.
Farrell Sports Business (21:28)
Probably had a fax.
Evan All Mighty (21:45)
Now, I don't need anything but my phone. I travel anywhere in the world. In June, I'm going to Costa Rica. I'm not bringing a computer. I have my phone. As long as I have my phone and I have access to a signal, I can make millions of dollars. Like, what a great world we live in. It's amazing. And you don't have to be 25 either, you know? Like, I'm 58. I'm rolling with the kids. It's a phenomenal environment to be in, I think.
Farrell Sports Business (22:09)
You triggered on something and happy to come back to pickleball as well because I'm obviously very bullish on that industry and what that sport's doing. But.
At times, we may go three or four months without talking and then boom, boom, boom, we're like 20 texts back and forth. And you said something that was pretty fascinating to me recently about college and the lack of sales courses in college. And I've just never thought of it. What's your take there? What prompted you to say that?
Evan All Mighty (22:42)
So, I've got like 15 plus thousand followers on LinkedIn. And from that, I have a great opportunity to recruit people to come work for my company. And usually we add younger people because to be honest with you, once somebody else has trained them, they're ruined. And I don't like hiring people that have been ruined by another company that doesn't know their ass on their elbow. They just, they don't know anything. They're teaching from a book. I don't teach sales from a book. It comes from your soul.
And so when you start looking at, okay, who am I going to hire? I can't go and say, okay, you should go. And I went to Syracuse and you should go to the Fox school. They don't teach sales or any other school for that matter. And they all rely on, you know, students to learn the sales, you know, basics from their internships. Like that's nuts. Who teaches an intern how to be a great salesperson? Nobody.
So what I decided and what I finally figured out is I have a little bit more of a focus now on what works for me. I like people that come from an entrepreneurial background. I like people whose parents have taken risks. You know, I like people that have actually gone out and worked in an entrepreneurial business. They understand how difficult things are. I like people that work from home because I don't have an office. In the 30 plus years I've worked, I've only had an office for two of those years.
So I've been working from home forever. Well, everybody was like, my God, I'm home and I don't know what to do. That's the only way I've ever known it. I started the company out of an apartment in a pair of boxer shorts and a t -shirt. And you know, well, basically I'm not going to show you, but I'm still the same. You know, like that's just the way it is. You have to find your comfort zone. But I think the saddest part about the education system in the United States is they're unfortunate. These colleges are teaching everybody to be a consultant and it makes me want to vomit.
Now, I've got kids that are highly specialized. I've got two engineers, you know, the kids that are going for something very specific. But those kids that are going for the sort of that broad -based business background, there is nobody teaching them sales. And let me tell you a little bit about what I mean. So you can tell me that you have a professor who ran the head of sales and marketing for IBM. Okay? Terrific. I love that. That's amazing. The CV is like this long.
But what do they know about influencer marketing? What do they know about social media? What do they know about anything, which is the way a majority of the businesses run right now? They don't know anything. And then there's a whole nother side of this, which is if you look at it, almost everybody I know, including employees that I have, have side hustles on things like TikTok or Etsy or wherever. So everyone's like their own entrepreneur because they have a lot of free time. They know how to social market. They know how to social sell. So.
There's so many entrepreneurs that are learning on their own at a young age. I would never go to a college anymore. I would rather find somebody that's posting on social media that I can see what they're doing and how they're doing it and say, you know what? I can teach them what we do. What they already know, they don't teach in college. So it's very frustrating. But at the end of the day, if you know what you're looking for, you can find them. You just don't look for them in college. College is not the place where I typically go and look for talent.
Farrell Sports Business (26:02)
Well, let's hit pickleball and then we'll start that. I'll give you the last word. I've looked at pickleball. Obviously I'm involved in that industry. As a predecessor, I tell this story sometime. I loved golf. I love to play golf. It's a passion of mine. But probably very hard sport, probably one of the most exclusionary sports on the planet to...
Evan All Mighty (26:04)
Yeah.
Farrell Sports Business (26:30)
anybody who looks different or welcoming even to beginners. it's not very welcoming. Pickleball is the opposite to me. It is the most approachable social sport that I feel like I've ever encountered. I don't know that corporate America is completely in tuned with pickleball quite yet, but it's on the verge. So what, what are you seeing?
Evan All Mighty (26:58)
Well, first of all, you know, being an influencer marketing and with the threat of TikTok being taken away, right, by the government, who, by the way, the guy that wrote that bill a week before he submitted the bill also spent $1 .4 million on meta stock. So just look into that because I think there's an underwriting story there that the public should know about, but they haven't heard it yet. But having said that, let's just say that TikTok is going to go because the Chinese government said, you know, like finger up to the Indian government and said that we're not going to divest.
and they pulled out of India and that market is bigger than the United States. So I think there is a legitimate opportunity that TikTok may be gone. And if it's not gone, it's certainly going to be wounded in an ocean full of sharks. And so I think places like LinkedIn are going to take over that spot. So in the reality that I have to continue to focus on what the future looks like and knowing that there's going to be a major player in my current constitution of work that's going to be wounded.
I have to think of other places to go. So I've been talking to my team for a while now. And my passion is always going to be sports marketing. It just will be. It is. It has been. It's just what I love. Sports have been so much of an important part of my life. My best friends in the world, we all played sports together. So it's just incredible. And so I've been spending about a year looking somewhere in sports.
We have a couple of NIL athletes we represent, but it's so messy and I don't know where that's going to go. Hard to build a future on what you don't know. And you know, at my gym, I belong to Lifetime Fitness in North Carolina. They've taken one of the two basketball courts and now they've put three pickleball courts, which of course infuriates all the basketball players. I'm 58, I don't play basketball anymore, but I understand it. And so I've just been watching what goes on and there's hundreds of people that want to play pickleball and there's three courts.
And so the light bulb went off that there's a capacity issue in this sport. And think about it, where else is there a capacity issue? I mean, you don't really see lines of people an hour long at a golf course. You surely don't see it, you know, at a tennis court. I'm like, wow, like there is a capacity issue. And the other thing is if you look at the demographics of the United States, they're aging.
which means people like me, I've had two hip replacements and I'm about to get my knee replaced. People that have illnesses, hip replacements, joint replacements, which is a lot of us, are still looking to be active. And something like pickleball really fills that void. So as the demographic ages, this is really the only sport you can do. Swimming a little bit, but people are intimidated by it. It's also culturally unacceptable in a number of different cultures.
It's just difficult. It wasn't what they grew up with and it wasn't what they grew up around and they don't feel safe around water. So I said, you know what? I'm going to focus on pickleball. And I spent about six months looking at different pickleball opportunities, talked to a few organizations, talked to some people that are building monoliths of pickleball facilities in cities all over the United States. And I said, that's not what I want to be involved with because.
It's hard to make money in big facilities. It just is hard to make money. You know, like a swimming pool. You can only have so many kids in a pool at a time. So I met the two owners of Pickleball Pop -Ups on a LinkedIn. I saw a press release that they did and I said, you know what? The light bulb went off. This is what I want. I want the portability of something like this that I can both sell to corporations that want to do it for internal events. Also other corporations that want to sponsor and do
hundreds of events in whatever market in the country they want to do it. And then I reached out to one of the owners and honestly, like within five minutes, we were like best friends. And then within two days we signed a contract. And today we made the announcement that we're the official agency of record handling all new business development, including sponsorship sales for this incredible company. And I'll tell you, the press release is probably the one of the top three press releases in terms of views that we've ever, ever released.
And I'm like back to like getting people contacting me on DM of LinkedIn saying, Hey, we should talk. My brand's looking for this. My client's looking for that. And like that doesn't happen in the influencer marketing space. So, you know, it's refreshing in so many different ways. My goal is always to be so busy that I don't have time to think about anything. And I feel like we're about to get into that drive and it's not seasonal. You know, while you have to worry about the weather in some places, that just means you're going to go to the East coast.
Southeast Texas, California There's plenty of locations to do this because you can take it to anywhere where you've got some flat surface So it really it scratched a lot of itches for me. I needed a 12 month a year execution I needed something that was high capacity and that's what we have
Farrell Sports Business (31:50)
Very bullish on it and I've had some dealings trying to get a deal done with that company on a project myself. So believe in it. All right. Last thing, Evan, and it can be a shameless plug if you want, but final word, anything I didn't ask you that I should have asked you that you want to talk about.
Evan All Mighty (32:10)
Well, so we both agree that I am scientifically unprofessional. Okay. So that, that, that was the moniker coming to me by, by, by Tripp Mickle a loyal friend and a great writer. And yeah, I think the point is that if there are any entrepreneurs, young or old that are watching this, the only thing I would say is if you do things the way somebody else wants you to do, you're never going to be happy. If you don't truly believe in who you are and what you're doing, you're never going to be successful.
Farrell Sports Business (32:16)
That will be in the show notes.
Evan All Mighty (32:39)
And if you're not willing to take a couple of punches every now and then to really stand up tall, to show people you really believe what you say, then you know what? You're probably going to end up being an employee forever. And I respect that wildly, but it's not a path I'd ever live. And so like, here I am. This is where I am. 58 years old doing what I do and I couldn't be happier.
Farrell Sports Business (32:59)
Always a great ride. I respect the hell out of you, man. So, love it and Evan, thank you. I really appreciate it.
Evan All Mighty (33:03)
Thanks. Yeah, I had a great time and thank you man. You're the best.
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