
LONDON – In an effort to accelerate the growth of the cricket business in the United States, Liam Plunkett Cricket has signed a partnership with Farrell Sports. The founder, Liam Plunkett, is a World Cup cricket champion, professional player and internationally respected coach and ambassador for the sport.
Liam Plunkett Cricket (LPC) is an innovative approach to starting a cricket business, and growing participation. The #2 sport worldwide is positioned for growth more than ever in the U.S., now with an LPC program for gyms, clubs, multi-sport facilities and schools. LPC also has virtual and in-person academy services for players and coaches.
The LPC package elements include rights to the LPC brand, online education materials, equipment, coaching development tools, e-commerce resources and more.
The former English cricketer Plunkett has started his namesake program near his current residence of Newton Square, Pennsylvania (Philadelphia), and also has signed programs in the Chicago area with others in development.
“If you have some passion and a space such as a field, gym, court or batting cage, I will design a program, plus provide starter equipment, share our curriculum and guide you to getting your cricket business going,” Plunkett said. “Learning the sport has never been easier and the base of skills from baseball, softball, basketball, lacrosse and soccer give a head start to quickly learning the game and having success. This also provides the structure to match your passion for a sustainable business.”
Farrell Sports will be charged with business development in the U.S., working in partnership with TMA Sports Management.
The Growth of Cricket & the Opportunity in the U.S.
· Cricket is the #2 most popular sport in the world in participation
· The U.S. successfully co-hosted the recent International Cricket Council’s T20 World Cup
· Cricket will be part of the Olympic Games in Los Angeles 2028
· More than 400 leagues have started in the U.S., according to USA Cricket
· More than 400 million globally watched a recent World Cup match, compared to 125 million who watched the Super Bowl, according to The Athletic
About Liam Plunkett
· 2019 World Cup Cricket champion with England
· Professional player for teams such as Surrey County Cricket Club, Welsh Fire, Durham Country Cricket Club, Yorkshire County Cricket Club and Minor League Cricket’s The Philadelphians
· Known globally as “Pudsy” Plunkett now lives in Philadelphia as an entrepreneur, coach, player and icon promoting the game nationally and internationally
Why Partner with Liam Plunkett Cricket?
LPC provides an opportunity to be on the cutting edge of growth in the U.S. and create a turn-key business opportunity.
· New customers … facilities, gyms and schools can diversify participants
· Worldly experience … schools can provide a fun, accessible, global sport experience
· Works in any space … flexible LPC program can adapt to any field, court, gym or batting cage space (it does not a full cricket field to start!)
· Iconic leader … globally respected Liam Plunkett lends his expertise, name and tools to create immediate success
· Marketing support … LPC and TMA Sports help drive customers
· Flexible packages … custom solutions for starting a program or established ones
· Passive Income … e-commerce partnerships creates passive revenue streams
· Turnkey … you bring the passion and the kids, we bring the structure for an off-the-shelf, fun business
“With the explosive growth of the sport in the U.S., along with facilities that want to fill unused inventory and schools that want diverse global programming, this is a great way to start a cricket program,” Matt Farrell, President of Farrell Sports, said. “This is the opportunity to be on the ground floor of an incredible sport and business opportunity in the U.S.”
Farrell Sports
Farrell Sports is a Colorado Springs, Colorado-based sports marketing consultancy with client projects in sports including baseball, gymnastics, pickleball, volleyball, wrestling, football and golf. It is led by President Matt Farrell, who has worked in senior roles at GOLF Channel, USA Swimming, U.S. Olympic & Paralympic Committee and Warner Bros.
TMA Sports Management
TMA Sports Management in Plymouth, England, is led by CEO Dave Brannan. TMA is the creator of the innovate product Lokkaroom, which is a full-service digital membership management platform for teams, leagues and governing bodies that manages merchandise, tickets, streaming, membership and premium content.
For More Information on U.S. Programs
Contact Matt Farrell at matt@farrellsportsww.com or 719-338-2339.
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